Concept

Scarves and other woven products are often made by the poorest people in the world. Labour is often cheap and weaving can be done on simple devices. The raw materials needed to make for example a scarf are homegrown or purchased at the market.

This way, when not busy with agricultural tasks, the artisans (mainly women) can earn an extra income for their families. An additional advantage is that these products can be made at home and therefore do not break the family ties.

Designing, weaving and dyeing these products mostly require a lot of time, physical effort, experience and creativity.



Highland Indian in Peru.

Most scarves, tablecloth and towels made by the artisans are sold at local markets. Small-scale artisans hardly ever get to sell their scarves cross-border. Counting Flowers wants to change that.

Counting Flowers offers entrepreneurs a sales channel to consumers in the West.

 At this moment we buy our products from 17 small scale, highly creative producers who live in marginalised regions in countries like Afghanistan, Ethiopia, Nepal and India.

At the same time, Counting Flowers offers consumers in the West a beautiful product with an attractive underlying philosophy. Handmade scarves are unique. Each scarf or tablecloth is a masterpiece in itself.



An increase in the demand for products from Counting Flowers leads to more work for the artisans, who are often organised in cooperatives (in most cases run by women).

More work means the artisans increase their income and improve their own life and that of their families. By buying a product from Counting Flowers, you directly help the artisans.

Artisan working with Pashm (India) is spinning dyed yarn.

We return all profits to emergent countries. Either through the investments we make to increase the trade or by financing education for children in those countries.

Friends of Counting Flowers as well as third parties all provide their services for minimum wages, or even for free. Thus increasing the profit.